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kathleen@thetraining.guru
The Training Guru The Training Guru
  • HOME
  • About
    • Meet Peter
    • Meet Kathleen
    • Our Values
    • Client List
    • Does Training Pay
    • FAQ
  • SERVICES
    • Training
      • Leadership
      • Resilience
      • Team Effectiveness
      • Sales
      • Emotional Intelligence
      • Innovation and Change
      • Productivity
      • Customer Service
    • Other
      • Coaching
      • Speaking & MC
      • Facilitating
  • TESTIMONIALS
  • Gallery
  • Contact

Sales Training

The Training Guru works with organisations to develop Sales skills at all levels.

“Sales at its best is fun, ethical, and builds relationships into the future which generate more and more sales through referrals. At its worst, it feels lonely, awkward and distances people from each other. The difference in doing either of these is the secret to building the results a salesperson can rightly be very proud of.”

Peter Arbery, The Training Guru

Sales training can include some or all of the following:

  • Single half or full day sessions with a focus on one or two specific outcomes
  • A series of sessions in a sales program
  • Unlimited participant access to the facilitator via email and phone
  • Customised opportunities to practise new sales skills
  • Development of individual specific goals for sales teams
  • Real-time brainstorming and discussion
  • Guidance and advice regarding sales projects including; setting KPI’s, using a CRM, and Sales Process development
Peter Arbery Sales Training

Click Here to enquire about Developing Sales skills in your business

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Sales skills development allows you to:

  • Increase sales volume and profitability
  • Use common language to coach continuous improvement
  • Find efficiencies and innovate
  • Decrease sales team turnover and increase employee engagement
  • Gain insight how clients perceive individuals
  • Change behaviours to increase sales effectiveness
  • Craft communication skills for greater impact and powerful results

What strategies do we provide?

The Training Guru has years of personal experience in Sales where there was no retainer, no parachute and had to live purely on commission. In every role, Peter and Kathleen found what worked, built sound relationships, and outperformed their budgets with a resilient mindset allowing for the sales to be closed more frequently and with good margins.

The Training Guru has a wide range of sales programs which can be delivered as stand-alone sessions or a complete sales course. All programs are tailored and designed to meet your specific organisational needs.

Examples of our sales modules include:


  • Consultative Selling

  • Customer Needs

  • Understanding the Sales Process

  • Finding New Business
  • How to Manage Objections
  • Positioning your Business

  • Closing

Why develop sales teams and skills?

To make more bloody money! Yes, that could be a reasonable answer. We are yet to find a subject which invokes more myths or flawed ideas than how to improve sales. Desperately sales people clamour for a new technique, dreaming of making budget or getting a bonus. Most of these processes push their customers further away and lead to more frustration and pain.

We believe in an open, honest approach, with a clear process which builds longer-term relationships with clients. These techniques are equally suitable for a health or a business professional, as they would be suitable for selling a second-hand car. They are ethical and sustainable.

How do we develop sales teams?

The Training Guru believes Consultative Selling and understanding how to discover your client’s needs will allow your team to increase sales and grow your business. Developing and following a strong Sales Process is vital for your organisation’s success. We can step you through an ideal sales process and show you how to make it practically work for you.

Our sales training allows your people to:


  • Learn and understand the sales process

  • Develop effective questioning techniques

  • Recognise the opportunities Objections create

  • Develop a positive mindset for success

  • Understand their customers
  • Learn how to close

  • “Excellent exercise. A perfect launching pad for me to build on as I mould the team to achieve its potential”

    Graeme Warnock, CEO, MS Society of SA & NT
  • “Peter has two traits that combine to make him a natural leader – a knack for getting the best from people, and a natural passion and enthusiasm he brings to everything he does. His successful track record speaks for itself.”

    Rod Pearson, CEO District Council of Lower Eyre Pensinsula
  • “Pete is a born leader – whether it be in the fields of sport, education, or business, his desire to lead from the front and inspire others is infectious.”

    Peter Williams, CEO/Director Phil Hoffmann Travel

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